My Thoughts On Sales

The other day, someone asked me why I went into sales and marketing after a long career being a CPA.

I noticed that a lot of people have limiting beliefs and negative connotations around sales.

This is how I would break down the sales skillset:

• Knowing how to talk to people

• Persuade them your way of thinking

• Convince them to write you a check

• Nurturing and maintaining the relationship

All of the world’s highest paid people and people in positions of power know how do these things exceptionally well:

• Emotional intelligence and understanding people

• Being a good listener

• Communicate with logic, facts, and emotion, as needed

• Storytelling

• Non-verbal communication

• Tonality

Depending on the industry and the end outcome you’re going for, the application may be different.

• Plastic surgeon has to use bedside manner when talking to a patient

• Accountants have to explain financial concepts clearly when talking to clients

• CFOs have to craft a compelling story with quantitative facts when talking to analysts and investors

• Marketers have to convince clients they can help them make money

Sales is just communicating to convince.

If you want to learn about sales techniques applied to the digital marketing and online business space, join my Skool community where I dive deeper into all of the techniques mentioned above.

Cheers,

Alice