Thinking Like A CFO

Hey there,

If you’re an existing business owner, you are going to appreciate this post.

Most business owners are focused on operations and marketing to drive revenue and sales, so Finance tends to be an after-thought.

But the truth is if you are thinking of starting, scaling, or selling a business, Finance always plays a role.

Starting - Starting a business is heavily focused on revenue and sales, understandably. At this stage having an understanding of margins, timing of cash flows, and access to funding (if that’s a part of your plan) is what makes your business viable in the long term.

Scaling - a business scales by reinvesting its profits or getting external funding. Both situations require the proper financial data for the right decisions

Selling - having poor books and records will hurt your impression with buyers. You may not be able to get as high as a price.

Think about like listing your house for sale - if your house has been deep cleaned and decorated prior to showing, don’t you think a potential buyer would be more likely to buy and incentivized to give you their best offer?

In this Youtube video, I break down all of the detailed things to consider as a business owner from $0 to $10mil when you’re thinking as a CFO. From payroll to reporting to number of finance people on your team.. this vid is a summary of my 10+ years in the field.

Yours truly,

Alice

P.S. I’m going to be launching a new community in January aka a “business school” for new digital entrepreneurs looking to leave their 9-5 or build up a second source of income by monetizing their existing skills and build a powerful personal brand. Stay tuned for updates.